For the past 4 months, I’ve been totally bogged down this various projects, goals, puppies, and new ventures. (You’ve probably noticed that I’ve put a few things on hold here at Better For
Business) It’s been great fun, but I must say that I am quite tired. During the past few months, things have gone great, and things have gone horrible, all at once. It’s been an amazing journey of learning, growing, mistakes, triumphs, and so on. Businesses are blooming amidst the current economical crisis and I am quite thrilled about that. I’ve seen some of my colleagues flourish in these markets, and some have been taken out in the most brutal way possible. It makes me most thankful that I have a good grasp of what I need to get done to make my own businesses work in this type of market.
Yesterday, I met with a few colleagues and we were talking about some of the people we’ve seen taken out in this market so far. There is our real estate friend, and basically anyone associated with the mortgage industry… and on the flip-side, our real estate investor friends are making a total killing right now. Seriously guys, if there was ever a time to get into real estate investing, it’s right now. Rent them out, flip them… do whatever! I’ve heard a few notable figures (Trump, Kiyosaki, and someone else that I can’t immediately recall) say that the market may peak in November.. but at this rate, it’s unlikely. I’m getting some great deals coming in right this very second… and I live in an expensive area of Southern California! (where foreclosures just happen to be at all-time highs… still).
We also went over our list of friends and colleagues in the financial industry… All taken out. Especially the ones of entrepreneurial sorts. We are looking at some headstrong investors who crashed as well. The stock market seemed to shock everyone a week or so ago when it dropped a whopping 400 points, due to quick-rising Crude Oil prices. On the other side of the spectrum, we have a few colleagues who were quick to jump into new industries to take advantage of the new opportunities caused in these tough times.
One such gentleman has formed a business that, in just 6 short months, has earned a profit of almost a million dollars. He’s targeting a need in our market at this very moment, and he’s making a LOT of money doing it. He required little start-up capital, and used almost none of his money getting it off of the ground. His marketing efforts are cheap, and his business is now growing on mostly word-of-mouth and small ads he’s placed in various spots online and offline. So what’s the deal? How is it that this guy can shift so quickly and make so much money? He’s flexible. He saw opportunity when everyone else saw their world crumbling down around them. He was quick on the draw and now he’s making a lot of money because of it. I’d love to say what he’s doing, but he probably wouldn’t be so happy with me if I did. *=)
The message here: Find your opportunity and take it! Don’t let the circumstances around you dictate your business life! Don’t be a tire kicker. Get back up, dust yourself off, and get out there and make some money!
Ever since that dreadful summer of 2007, things have really been all doom-and-gloom for the American economy. Oil prices have surged, Foreclosures are at an all-time
high, employment is starting to drop, and consumer confidence seems to be gliding down as fast as our gas prices are floating upwards. What’s small or mid-sized business owner to do in such a market? Something that we probably should have been doing while the economy was going well… but probably weren’t. We should be looking at ways to increase the quality of leads that are currently drifting into our line of sight. We have taken for granted the willingness of those CEO’s to spend in a better economy, and now we must try that much harder to make sure our bottom line isn’t affect by the imposed fiscal crises in America and beyond.
We have all seen it. There is a huge decline in spending across the board. Businesses are cutting back their marketing, employers aren’t hiring, and many employees are taking pay-cuts to simply keep their jobs. It’s hard to think that as a business owner, we’d have to take a pay-cut as well, but the reality of it is that many of us are already taking massive pay-cuts, simply because we aren’t covering all of our bases. With that, I give you the best ways to delivery the hottest leads in your marketing efforts.
If you’ve read this blog for any length of time, chances are, you either are a business owner, or
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are thinking of becoming one. If you fall into the first category, you’ll know all about what I am about to elaborate on. However, I am hoping I can provide some good insight for even the seasoned entrepreneur. If you fall into the second category, this post will clear up some myths on becoming an entrepreneur and starting a business. Perhaps you’ve had that “golden idea” for years now, but have never acted upon it. Maybe you’re afraid of the financial risks, or even just of the free-fall feeling that often comes with quitting your job. Whatever it may be, I am here to tell you that starting a business doesn’t have to happen with thousands of dollars…not even hundreds. You can start a business… TODAY, with little or no money. No scams, no fluff… just a real business that actually succeeds.
Once upon a time, there was a little, itty, bitty company that no one knew about. It provided
great products, that were extremely useful to it’s demographic, but no one cared… because no one knew. Marketing didn’t come easily for this little, itty, bitty company, because they had a tight budget. Then, out of nowhere, a brave super hero came to the itty, bitty company’s rescue! His name was Mr. Buzz! Mr. Buzz showed this tiny company how to create buzz around their products, marketing, and services. He schooled them in the lessons of… (insert epic-sounding music here)… The Untold Secrets of Buzz Marketing!!
If you are familiar with Internet marketing, you know how tedious and competitive it can be, even to the seasoned marketer. With seriously diluted markets and high-demand keywords and niche’s flooding
across the web everyday, in addition to a big price tag to take the “easy” route and purchase Pay-per-click advertising, there is a growing trend among Internet business professionals who are getting their hands dirty using newer avenues of Internet advertising. One of these avenues is TNX.net. The easy to remember, three-letter-named website boasts a lot more than a simple “you pay, and we advertise” concept. With more and more ad networks popping up, you’d assume that’s what TNX.netwas at first glance. However, they take it a few steps further than most, and are paving the way for those without astronomical ad budgets to get their hands on some fresh traffic or better search engine rankings at a fraction of the cost. It also helps publishers utilize every single page of their site, to determine their future ad-revenue.